Burson Auto Parts Malvern: A Cornerstone of Australia’s Automotive Trade

Burson Auto Parts Malvern: A Cornerstone of Australia’s Automotive Trade

In the bustling suburb of Malvern, Victoria, nestled at 107 Station Street, lies a vital cog in Australia’s automotive industry: Burson Auto Parts. For over five decades, Burson Auto Parts has cemented its reputation as the go-to supplier for automotive aftermarket parts, tools, and workshop equipment. The Malvern store, one of over 220 locations across Australia, exemplifies the company’s commitment to quality, service, and community engagement. This feature delves into the story of Burson Auto Parts, its significance in Malvern, and its enduring legacy as a trusted name in the automotive trade.

A Legacy Born in Braybrook

Burson Auto Parts traces its origins to 1971, when co-founders Garry Johnson and Ron Burgoine launched their first store in Braybrook, Victoria. What began as a modest venture distributing automotive additives and chemicals for a portion of Melbourne has grown into a national powerhouse. Today, Burson operates over 220 stores, employs more than 2,000 staff, and serves upwards of 40,000 trade customers, all while maintaining its focus on the automotive aftermarket trade.

The company’s journey has been marked by resilience and innovation. A pivotal moment came in 1986 when Garry Johnson acquired Burgoine’s share of the business, supported by key figures like Andrew Schram, who played a crucial role in expanding Burson’s warehousing and product range. Despite challenges, such as an unsuccessful attempt to float on the Stock Exchange in 1987 during the market crash, Burson’s conservative yet entrepreneurial approach allowed it to thrive. By 2005, the company had grown to 58 stores across four states with a turnover of $150 million and 600 employees.

The Malvern Store: A Local Hub for Automotive Needs

The Burson Auto Parts store in Malvern, located at 107 Station Street, VIC 3144, is a testament to the company’s ethos of delivering exceptional service and an extensive product range. Open 5.5 days a week, the store caters primarily to trade customers—mechanics, repair shops, and automotive professionals—but also welcomes DIY enthusiasts seeking high-quality parts. With a phone number of  9576 1888 and an email address of malvern@burson.com.au, the store is easily accessible for enquiries, orders, and advice.

Customers consistently praise the Malvern branch for its knowledgeable and friendly staff. Reviews highlight the team’s ability to provide expert advice and source parts quickly, often at competitive prices compared to larger chains like Supercheap Auto or Autobarn. One customer, Stanley, noted in 2022 that the staff’s friendliness and competitive pricing made for a pleasant experience when purchasing coolant just before closing time. Another, Jessica, described the service as “11/10 friendly, professional, helpful, courteous, knowledgeable,” citing an instance where staff member Jack resolved a query with clarity and patience.

However, not all experiences have been flawless. Some customers have reported inconsistencies, such as a 2021 review claiming confusion over whether the store offered headlight replacement services. Despite such hiccups, the overwhelming sentiment is one of satisfaction, with the store’s compact, almost nostalgic setup likened to “country stores from the 1940s,” blending old-school charm with modern efficiency.

A Trade-Focused Powerhouse

Burson Auto Parts distinguishes itself by prioritising the automotive trade. Unlike retail-focused competitors, Burson’s Malvern store is designed to meet the needs of professional mechanics and workshops. Its inventory includes an extensive range of aftermarket parts, tools, and equipment, sourced from over 100 leading suppliers across Australia. The store’s offerings are supported by Burson’s state-of-the-art distribution centre in Preston, Victoria, a 14,660-square-metre facility that ensures daily deliveries to its network of stores via over 800 delivery vehicles.

The company’s Burson EzyParts platform further enhances its appeal, streamlining parts ordering and inventory management for workshops. This innovation reflects Burson’s commitment to improving efficiency for its trade customers, ensuring they have the right parts at the right time. The Malvern store, like its counterparts, also benefits from Burson’s partnerships with top-tier suppliers, guaranteeing high-quality products for both trade professionals and DIY enthusiasts.

Community Engagement and Industry Impact

Burson Auto Parts is more than just a supplier; it’s a pillar of the automotive community. The company actively participates in trade shows, car exhibitions, and community events, reinforcing its connection to Australia’s car culture. For instance, Burson sponsored Motorvation 38 in Western Australia in February 2024, providing an on-site parts shop for participants in burnouts, drag racing, and car exhibitions. Similarly, the company supported the Jindera Swap Meet Show and Shine, where its team judged the Best Overall show car, contributing to a record-breaking event with over 6,000 visitors.

In Malvern, the store’s engagement with local customers fosters a sense of community. Its staff’s willingness to go the extra mile—whether by answering detailed queries or sourcing hard-to-find parts—has earned it a loyal customer base. The store’s involvement in local automotive needs, combined with Burson’s broader commitment to the industry, underscores its role as a trusted partner for mechanics and enthusiasts alike.

Part of the Bapcor Family

Since its acquisition by Bapcor, Burson Auto Parts has continued to flourish. Bapcor’s successful ASX listing in 2014 marked a new chapter for Burson, enabling further expansion, including the opening of a new store in Portland, Victoria, in February 2024. Andrew Schram, a long-time Burson veteran, described the company as the “Jewel in the Crown” of Bapcor, a testament to its enduring value.

Headquartered in Mount Waverley, Victoria, Burson Automotive Pty Ltd remains Australian-owned, with a focus on maintaining its trade-centric identity. The company’s leadership, including key principal Steven Kenneth Drummy, continues to drive its mission of delivering superior customer service and innovation.

Looking Ahead

As Burson Auto Parts approaches its 55th year, the Malvern store remains a vital part of its network, embodying the company’s core values of quality, service, and community. With plans for further store openings and continued investment in technology like Burson EzyParts, the company is poised to maintain its position as Australia’s leading automotive aftermarket supplier.

For the mechanics of Malvern and beyond, Burson Auto Parts is more than a store—it’s a partner in keeping Australia’s vehicles on the road. Whether you’re a trade professional seeking a specific component or a car enthusiast tackling a weekend project, the team at 107 Station Street is ready to deliver the parts and expertise you need, backed by a legacy of over half a century of automotive excellence.

For more information or to contact the Malvern store, visit www.burson.com.au or call 9576 1888.

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