Framing the Future: How Print Decor Has Adorned Melbourne's Walls for Four Decades

In the bustling heart of Malvern, where Glenferrie Road hums with the rhythm of daily life, lies a veritable treasure trove for those who appreciate the art of elevation—quite literally. Print Decor, nestled at 60 Glenferrie Road, has spent the past 40 years transforming blank walls into statements of style, personality, and timeless elegance. Founded in 1985 by the indomitable duo Lynne and Bernie Lowenstein, what began as a humble endeavour of hawking prints along Melbourne’s vibrant retail strips has blossomed into one of Australia’s premier destinations for custom picture framing, designer mirrors, and limited-edition art. As the city evolves, so too does Print Decor, blending heritage craftsmanship with contemporary flair to keep its customers at the forefront of interior design.

A Legacy Etched in Mouldings

The story of Print Decor is as layered as the custom frames it crafts. In the mid-1980s, Lynne and Bernie Lowenstein, armed with a passion for aesthetics and an eye for emerging talent, set out to bring affordable beauty to Melbourne homes. “We used to walk the retail strips, prints under our arms, chatting with passers-by about how a simple piece of art could change a room,” recalls Bernie in a nod to those gritty, entrepreneurial days. What started as a pop-up pursuit quickly evolved into a fixed abode on Glenferrie Road, where the couple’s vision took root. Over the decades, they’ve weathered trends—from the bold geometrics of the ’90s to the organic earth tones dominating today’s palettes—accumulating a wealth of knowledge that informs every consultation.

Today, marking four decades in business as of 2025, Print Decor stands as a family affair. The Lowensteins’ children, Bianca (customer services and designer) and Jeremy (quality control and shipping), have joined the fray, ensuring the business remains a close-knit operation infused with generational insight. Complementing the family core is a team of seasoned experts: Elana Saks, the production manager and framing designer with over 30 years in the industry, whose “golden voice” follows up with clients to guarantee satisfaction; Raphael Zimmerman, the art and framing adviser known for his uncanny ability to source elusive pieces (and for his fondness for Harley rides); Rob Boyd, another framing guru; and Wayne, whose keen eye for framing has earned rave reviews. Together, they form a symphony of support, turning customers’ visions into reality with precision and enthusiasm.

A Showroom of Surprises

Step inside Print Decor’s two-storey showroom, and you’re greeted by a 20-metre wall of frame samples—a dizzying array of mouldings, mats, and finishes that promises something for every taste. The space is more than a shop; it’s an immersive gallery where art meets functionality. Shelves groan under limited-edition prints from Australia’s finest talents, including the whimsical works of John Olsen, the provocative strokes of Adam Cullen, and the evocative landscapes of Gill Del-Mace, Jan Neil, Helen Treuel, Sabi Klein, Emma Webb, and David Larwill. These aren’t mass-produced posters but collectible pieces sourced from art fairs, championing local creators and adding a distinctly Aussie flavour to global trends.

Mirrors, too, steal the show. From sleek, silver contemporary frames ideal for minimalist lofts to ornate gilt antique replicas evoking old-world glamour, and even frameless Art Deco stunners, Print Decor’s selection caters to every aesthetic whim. Need a bespoke mirror for a commercial fit-out or architectural project? Their experts handle sizing, framing, and installation with military efficiency. And for those seeking interior design advice, complimentary in-store consultations demystify the process, helping clients curate walls that reflect their lives.

Upstairs, the Malvern Gallery of Modern Art adds a cultural pulse to the proceedings. Tucked above the showroom, this intimate space showcases rotating exhibitions of limited-edition prints by noted Australian artists. Though details of current displays vary—recent highlights have included vibrant abstracts and serene botanicals—it’s a haven for art lovers to discover emerging voices without the pretension of larger galleries. “It’s our way of giving back to the community that nurtured us,” says Lynne, who personally curates selections to spotlight underrepresented talents.

Spotlight on The Block: From Screen to Home

Print Decor’s influence extends beyond Glenferrie Road, beaming into living rooms across Australia via its longstanding partnership with The Block. Since 2013, the Lowensteins have been proud suppliers to the hit renovation series, providing contestants with everything from statement mirrors and custom-framed artworks to full wall decor schemes. “We’ve seen our pieces pop up in organic-shaped installations and earthy-toned vignettes, bringing that high-end touch to the contestants’ designs,” notes a recent blog post from the shop. Highlights include collaborations that have “changed lives,” as one local artist shared after their work sold through The Block Shop following a gallery visit. This TV tie-in not only boosts visibility but underscores Print Decor’s role in democratising design—proving that luxurious walls are within reach for renovators and homeowners alike.

Voices from the Frame

What truly frames Print Decor’s success, however, is the chorus of delighted customers. “Wayne had a great eye for the best possible way to frame my print—brilliant result,” enthuses one reviewer, adding, “Other staff were equally friendly and enthusiastic. This shop has been in Malvern for decades, which is not surprising as they offer excellent value and service.” Another praises the team’s personalised touch: “Exceptional customer service, with knowledgeable staff providing advice on framing and art selection. The quality of craftsmanship and competitive pricing make it a go-to destination.” Even for online shoppers, the experience shines, with Australia-wide delivery (and international options) ensuring seamless satisfaction—though a few note the occasional hiccup with returns, swiftly resolved by the responsive team.

A Canvas for Tomorrow

In an era of fleeting fast fashion, Print Decor endures as a bastion of enduring beauty. Whether you’re framing a cherished family photo, hunting for that perfect mirror to bounce light around a dim hallway, or curating a gallery wall inspired by The Block, this Malvern mainstay offers more than products—it delivers transformation. As Bernie reflects, “Aesthetics is a sublime zone to work in.” And with 40 years under their belt, the Lowensteins show no signs of stepping back from the canvas.

For those inspired to adorn their own spaces, Print Decor awaits at 60 Glenferrie Road, Malvern. Open Monday to Friday from 10am to 5:30pm, Saturday from 10am to 4:30pm, and Sunday from 12pm to 4pm. Reach them by phone on (03) 9576 1566, email at sales@printdecor.com.au, or browse their online collection at www.printdecor.com.au. Why not pop in for a consultation? Your walls will thank you.