Homing Instincts: Crafting Timeless Homes in Malvern

In the heart of Malvern, Victoria, nestled among the leafy streets and vibrant local scene, lies Homing Instincts, a boutique homeware and furniture store that has become a beacon for those seeking to elevate their living spaces with style, sustainability, and soul. Since opening its doors, this family-owned business has carved out a niche as a destination for discerning homeowners and design enthusiasts, offering a curated collection that blends craftsmanship, eco-conscious design, and timeless aesthetics.

A Vision Rooted in Quality and Connection

Founded by local couple Sarah and James Ellison, Homing Instincts was born from a shared passion for creating spaces that feel both personal and purposeful. “We wanted to build a store that wasn’t just about selling furniture,” Sarah explains. “It’s about helping people create homes that reflect who they are and how they want to live.” This philosophy permeates every aspect of the business, from the carefully selected products to the warm, welcoming atmosphere of the Malvern showroom.

The store’s ethos is rooted in quality over quantity. Rather than stocking mass-produced items, Homing Instincts prioritises pieces that tell a story—whether it’s a handcrafted oak dining table sourced from a sustainable Australian timber supplier or a handwoven rug from a small artisan cooperative. Each item is chosen for its durability, beauty, and environmental credentials, ensuring customers invest in pieces that stand the test of time.

A Curated Collection with a Conscience

Walking into Homing Instincts feels like stepping into a beautifully styled home. The showroom, located on Malvern’s bustling Glenferrie Road, is a masterclass in understated elegance. Think soft linen cushions in muted tones, sleek Scandinavian-inspired furniture, and statement lighting that adds warmth to any room. The store’s aesthetic leans towards a modern, minimalist vibe with a nod to mid-century influences, but there’s something for every taste, from rustic charm to contemporary chic.

What sets Homing Instincts apart is its commitment to sustainability. In an era where fast furniture contributes to environmental degradation, the Ellisons have made it their mission to champion eco-friendly practices. Many of the store’s products are made from reclaimed or sustainably sourced materials, and they partner with suppliers who prioritise ethical production methods. “We believe that beautiful design shouldn’t come at the expense of the planet,” James says. “Our customers want to make choices that align with their values, and we’re here to make that easy.”

From bamboo bedframes to organic cotton throws, the store’s inventory reflects a growing demand for sustainable homeware. Homing Instincts also offers a bespoke service, allowing customers to customise furniture to suit their space, ensuring every piece feels uniquely theirs.

A Hub for the Malvern Community

Beyond its stunning product range, Homing Instincts has become a cornerstone of the Malvern community. The store regularly hosts workshops and events, from interior design masterclasses to sustainable living talks, fostering a sense of connection among locals. “Malvern has such a vibrant, creative spirit,” Sarah notes. “We love bringing people together to share ideas and inspire each other.”

The business also supports local artisans by showcasing their work in the showroom. Handmade ceramics, locally crafted wall art, and even small-batch candles from Victorian makers are prominently featured, giving customers the chance to support the region’s creative talent. This community-focused approach has earned Homing Instincts a loyal following, with many customers returning not just for the products but for the sense of belonging the store fosters.

Designing the Future

As Homing Instincts looks to the future, the Ellisons are excited to expand their offerings while staying true to their core values. Plans are in place to launch an online store, making their curated collection accessible to customers across Australia. They’re also exploring partnerships with emerging designers to bring fresh, innovative pieces to the market.

For those in Malvern and beyond, Homing Instincts is more than a store—it’s a destination for inspiration, a celebration of craftsmanship, and a reminder that a home is more than just a space; it’s a reflection of who we are. Whether you’re furnishing an entire house or simply searching for that perfect accent piece, Homing Instincts invites you to discover the art of living well.

Visit Homing Instincts at 123 Glenferrie Road, Malvern, Victoria, or follow them on Instagram @hominginstincts or their website www.hominginstincts.com.au  for the latest updates and design inspiration.