Nicole Lingerie stands as a beacon of sophistication and personalised service in the world of intimate apparel. Established in 1979, this family-owned boutique has been a staple of Melbourne’s lingerie scene for over four decades, renowned for offering what many consider the finest bra fitting service in the city. Located at 97 Glenferrie Road, Malvern, VIC 3144, the store continues to draw loyal customers from across Australia who seek expert advice and high-quality undergarments.
A Rich History Rooted in Family and Community
Founded over 45 years ago, Nicole Lingerie began as a modest venture dedicated to providing women with comfortable, stylish lingerie that fits perfectly. Today, it remains a family-run operation, with a deep commitment to the Malvern community. The boutique’s owners express a profound love for the area, noting in recent social media posts that they “love Malvern” and “wouldn’t be here if it wasn’t for our community.” This sense of belonging is evident in their dedication to creating a welcoming environment where customers feel valued and understood.
Over the years, Nicole Lingerie has evolved while staying true to its core values. It specialises in catering to special occasions, from bridal fittings to formals and other events, ensuring every client leaves with pieces that enhance their confidence and style.

Unparalleled Services: The Art of the Perfect Fit
What sets Nicole Lingerie apart is its team of lingerie consultants, underwear stylists, and fitting experts. The store prides itself on delivering a unique shopping experience, particularly through its expert bra fitting services. Whether you’re searching for everyday essentials or something special for a milestone event, the staff’s personalised approach ensures a fit that’s both comfortable and flattering.
Customers can expect a relaxed, professional atmosphere where fittings are conducted with care and discretion. The boutique’s focus on quality service has earned it a reputation as a go-to destination for women of all ages and sizes in Melbourne.
A Curated Selection of Products
Nicole Lingerie offers an exquisite range of lingerie, sleepwear, hosiery, and underwear. The store stocks premium brands, including Braza Australia, ensuring a diverse selection that caters to various tastes and needs. From luxurious silk nightgowns to supportive bras designed for all-day comfort, the inventory emphasises quality, elegance, and functionality.
The boutique’s commitment to variety means there’s something for every occasion—be it bridal lingerie, maternity wear, or stylish basics. Their expertise extends to advising on the latest trends while prioritising timeless pieces that stand the test of time.

Embracing the Community and Looking Forward
In an era dominated by online shopping, Nicole Lingerie champions the in-store experience, inviting customers to “come visit us in store!” Their active presence on social media, including Instagram (@nicolelingerie) and Facebook, keeps the community engaged with updates on new arrivals, fitting tips, and behind-the-scenes glimpses.
As a testament to their enduring appeal, the boutique continues to thrive, blending tradition with modern sensibilities. Whether you’re a long-time patron or a first-time visitor, Nicole Lingerie promises an experience that’s as much about empowerment as it is about apparel.
Contact Details
- Address: 97 Glenferrie Road, Malvern, Victoria 3144, Australia
- Phone: (03) 9509 5559
- Email: nicolelingerie@bigpond.com
- Website: www.nicolelingerie.com
- Opening Hours: Monday to Friday: 10:00 AM – 5:00 PM; Saturday: 10:00 AM – 4:00 PM (hours may vary; please confirm)
- Social Media: Instagram: @nicolelingerie; Facebook: Nicole Lingerie Malvern
For those seeking the perfect blend of style, comfort, and expert guidance, Nicole Lingerie remains an unmissable gem in Malvern’s vibrant retail landscape.
SHOUT US A COFFEE
If you like our work, why not shout us a coffee? Every contribution allows us to continue to serve local businesses, local sports clubs, and local community groups. It also helps us get kids into positive and healthy junior sport through our parent company BMBA Basketball Pty Ltd, where all funds are directed.
Support us so we can support our local communities. Buy us a coffee today!
The Community Forum – Our Services for your business
Website
Design
Social Media
Sales Funnel
Landing Pages
Email Marketing
Feature Articles
Video Promos
Your Page
Advertising
