In the vibrant suburb of Malvern, nestled within Melbourne’s bustling cultural scene, STELLA & CO stands as a beacon of creativity and precision in the world of event management. Since its inception in July 2017, this Australian agency has carved out a niche for itself by transforming ambitious visions into unforgettable realities, blending brand culture with contemporary flair and an unwavering focus on guest experience. Specialising in high-end activations, sponsorships, and immersive brand experiences, STELLA & CO has become synonymous with elegance and innovation in the events industry.
A Stellar Beginning and Dedicated Team
Founded in the heart of Victoria, STELLA & CO was launched with a passion for elevating events beyond the ordinary. The agency’s journey began modestly but quickly gained momentum, establishing itself as Australia’s leading brand activation agency. At the helm are Director Sally Crinis and Partner Lizzie Walmsley, whose combined expertise in production, design, and styling has propelled the company to new heights. Their leadership emphasises a holistic approach, ensuring every project reflects a seamless fusion of creativity and meticulous execution.
From its base in Malvern, the team draws inspiration from Melbourne’s dynamic atmosphere, infusing events with a local touch while catering to national and international clients. This dedication to excellence has not only built a loyal clientele but also fostered a reputation for reliability in an industry where details make all the difference.
Comprehensive Services: From Concept to Curtain Call
What sets STELLA & CO apart is its end-to-end service model, guiding clients through every stage of event planning. Whether it’s conceptualising a bold activation or managing complex sponsorship integrations, the agency handles it all with finesse. Key services include:
- Design and Styling: Crafting visually stunning environments that align with brand identities.
- Project Management: Overseeing logistics from inception to completion, ensuring timelines and budgets are met.
- Activations and Experiences: Creating interactive, memorable moments that engage audiences.
- Sponsorship Management: Facilitating partnerships that enhance event value and reach.
- Brand Experiences: Tailoring events to embody contemporary style while prioritising guest satisfaction.
This comprehensive suite allows STELLA & CO to cater to a diverse range of events, from corporate gatherings to luxury launches, all executed with a keen eye for innovation and cultural relevance.
Showcasing Success: Iconic Projects and Milestones
The agency’s portfolio is a testament to its prowess, featuring collaborations with prestigious brands and organisations. Notable highlights include the Jaeger-LeCoultre Nomadic 1931 Café Activation in Melbourne and Sydney, where nomadic elegance met modern luxury, and the JLC Reverso Activation, celebrating timeless watchmaking heritage. In the sporting realm, STELLA & CO has orchestrated Channel 10 and Lavazza’s Birdcage Marquees at major races, as well as Channel 9’s AFL Grand Final Marquee.
Other standout projects encompass Tabcorp’s premium experiences, the TAB Championship Marquee, BetEasy’s Spring Racing and Football events, the Swisse Vitamin Gummie Launch, Ermenegildo Zegna Wool Awards, and Pacific Fair’s fashions on the field for the Magic Millions Carnival and Polo. These endeavours showcase the agency’s ability to deliver sophisticated, high-impact events that resonate with attendees long after the lights dim.

Giving Back: A Commitment to Philanthropy
Beyond commercial success, STELLA & CO demonstrates a strong sense of social responsibility. The agency has been a steadfast supporter of the Mirabel Foundation, contributing to the Mirabel Ladies Lunch for eight years and helping raise over $1 million for children affected by parental substance abuse. This philanthropic ethos underscores the company’s values, blending business acumen with a genuine desire to make a positive impact in the community.
Get in Touch with STELLA & CO
For those seeking to elevate their next event, STELLA & CO is ready to bring your ideas to life. Contact them at:
- Address: 77 Station Street, Malvern, Victoria 3144, Australia
- Phone: +61 452 150 217
- Email: hello@stellaco.com.au
- Website: www.stellaco.com.au
- Instagram: @stella_co_
- LinkedIn: Stella & Co
Whether it’s a grand marquee or an intimate activation, STELLA & CO promises an experience that shines.
SHOUT US A COFFEE
If you like our work, why not shout us a coffee? Every contribution allows us to continue to serve local businesses, local sports clubs, and local community groups. It also helps us get kids into positive and healthy junior sport through our parent company BMBA Basketball Pty Ltd, where all funds are directed.
Support us so we can support our local communities. Buy us a coffee today!
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