Transforming Homes Down Under: The Enduring Legacy of Carpet Call in Mentone

Carpet Call, Mentone is more than just a retailer—it’s a gateway to cosier, more stylish living spaces, embodying the grit and ingenuity that have defined the brand since its scrappy beginnings. As Carpet Call marks its 50th year in 2025, the Mentone store stands as a testament to local resilience, offering bespoke flooring solutions that blend timeless craftsmanship with modern flair.

Founded in 1975 by visionary entrepreneur John Wilson with a modest capital outlay of just $270, Carpet Call began as a single outlet in Melbourne’s inner suburbs. What started as a bold venture amid Australia’s economic turbulence quickly blossomed into the nation’s largest 100 per cent Australian-owned flooring retailer, boasting over 130 outlets nationwide today. Wilson’s ethos was simple yet revolutionary: deliver quality products at fair prices, backed by exceptional service, without the interference of international conglomerates. Over the decades, the company has weathered recessions, booms, and the digital revolution, expanding its footprint through a network of franchised stores that prioritise community ties over corporate gloss.

At the heart of Carpet Call’s appeal is its expansive product range, catering to every whim of the discerning homeowner or savvy office designer. Soft flooring enthusiasts will delight in the vast selection of carpets—from plush woollen weaves that evoke country estates to durable nylon blends perfect for high-traffic family zones. Hard flooring options, including elegant timber-look laminates and resilient vinyl planks, promise longevity without compromising on aesthetics. And for those seeking to add a splash of personality, the rug collection is a highlight, featuring everything from hand-knotted Persian-inspired designs to contemporary geometrics. Customers can even personalise their perfect piece through the innovative ‘ME’ custom-made rug programme, where you select colours, patterns, or upload your own design from a curated bank of options.

But Carpet Call doesn’t stop at selection; it’s the seamless services that truly set it apart. Free in-home measures and quotes ensure no surprises, while professional installation teams—often praised for their punctuality and precision—handle the heavy lifting. Window coverings, from sleek roller blinds to opulent plantation shutters, round out the offerings, transforming bare rooms into havens of light and privacy. Sustainability is woven into the fabric of the business too: many products boast eco-friendly certifications, utilising recycled materials and low-VOC adhesives to minimise environmental impact. Online shopping adds convenience, with virtual swatches and augmented reality tools allowing punters to visualise their choices before committing.

In Mentone, this national powerhouse feels refreshingly local. Nestled conveniently along the highway—easy to spot via a quick Google Maps search—the store serves as a hub for bayside residents from Mordialloc to Cheltenham. Manager Emmanuel (known to regulars as ‘Em’) and his team, including the affable Reza and Immanuel, bring a personal touch that’s earned rave reviews. “Absolutely brilliant customer service,” gushed one satisfied shopper after a phone consultation that unearthed the ideal rug for their coastal lounge. Another patron lauded Reza’s “knowledgeable guidance” in navigating carpet selections, turning what could have been a daunting task into a delightful experience. The store’s spacious showroom, flooded with natural light, invites browsers to sink their toes into samples while sipping complimentary coffee—a far cry from the sterile big-box feel.

Current promotions amplify the allure. To celebrate the milestone anniversary, Carpet Call is slashing up to 50 per cent off the ticketed price of fashion rugs, both in-store and online, with free delivery on orders over a certain threshold. It’s a savvy move for Mentone families eyeing a pre-summer refresh, perhaps layering a vibrant kilim under the dining table or softening a home office with a plush shag. Community engagement runs deep here too; the store has sponsored local netball clubs and hosted DIY flooring workshops, fostering ties in this tight-knit suburb.

Of course, no retailer is without its hiccups—occasional gripes about installation timelines surface in reviews—but Carpet Call’s 4.5-star Trustpilot rating underscores a commitment to resolution and repeat business. “We’ve been turning Australian homes into havens for 50 years,” the company proclaims, and in Mentone, that rings true. Whether you’re renovating a weatherboard cottage or outfitting a new build, this store delivers more than floors—it crafts foundations for cherished memories.

Ready to step up your space? Visit Carpet Call Mentone at 27/29 Nepean Highway, Mentone, Victoria 3194. Call (03) 9999 2024, email mentone.store@carpetcall.com.au, or browse www.carpetcall.com.au. Opening hours: Monday to Friday 9am–5pm, Saturday 9am–4pm, Sunday 10am–4pm (appointments recommended). Your dream floor awaits—just a highway exit away.