Among the fashion houses, bridal salons and galleries of High Street, Armadale, there is a shop that has been quietly serving a very different crowd for seven decades. Armadale Angling, at 1125 High Street, is a family-run fishing tackle store, and according to the business it cast its first line in 1954.

Seventy years of family business
The shop tells its own story simply. Since 1954, it says, the family business has grown from strength to strength, bringing in innovative products from all over the world. Its stated aim is to supply only the best value, high quality fishing tackle available, and it points with pride to the well-earned after-sales reputation that goes with the product, a reputation it says is well known in the fishing industry.
That last point matters in a hobby where gear is personal. A reel that has been set up properly, a rod matched to the water you fish, or a fly line that suits your casting style can make the difference between a frustrating day and a memorable one.
Rods, reels and everything in between
A browse of Armadale Angling's online store shows the range. There are spinning and baitcast reels from names such as Shimano, Daiwa and Abu Garcia, travel rods including the popular Daiwa Presso ultra-light range, and the Bone rod range, which the shop introduced as an elite travel option. Coastal rods, lines, lures and terminal tackle sit alongside the bigger items, so it is as much a place for a quick top-up of hooks and sinkers as for a new outfit.

A serious stop for fly fishers
Fly fishing is a clear strength. The store stocks fly rods from Sage and Airflo, fly lines from Rio, waders from Simms, and fly reels including the Shimano Asquith, which the shop featured when it arrived. For anyone heading to Victoria's rivers and lakes for trout, or chasing saltwater species on the fly, it is a convenient inner-city place to see and handle gear before committing.
Bait on hand, every day
One detail regulars will appreciate: the shop notes that salt and freshwater bait is available at all times, including frozen saltwater bait. That makes Armadale Angling a practical first stop on the way to the pier, the bay or a weekend away, rather than a specialist store you only visit once a season.

Shop online or in store
Armadale Angling runs an online store as well as its High Street shop, so you can browse the range at home, check what is in stock and then call in for advice. The team invites questions about products and returns through the website's contact form, by email or by phone. It also posts updates on new arrivals and restocks, so it is worth following along if you are waiting on a particular rod or reel.
The shop is easy to reach by tram along High Street, and Armadale station is a short walk away, which makes it simple to call in on the way home from work or on a Saturday morning before the shops get busy.

Visit Armadale Angling
Armadale Angling is open from 9.30am to 5pm Monday to Friday, and from 9am to 2pm on Saturday. The website lists these as winter hours, so it is worth checking for any seasonal changes before you head in. Whether you are a lifelong angler, a fly fisher planning your next trip, or a parent buying a first rod for a keen young fisher, this High Street institution has been doing it for more than 70 years.
Contact
Armadale Angling
1125 High Street, Armadale VIC 3143
Phone: (03) 9822 3896
Email: info@armadaleangling.com.au
Website: armadaleangling.com.au
Hours: Monday to Friday 9.30am–5pm; Saturday 9am–2pm (listed as winter hours; check for summer hours)
