Jellis Craig Mentone: Redefining Real Estate Excellence in Kingston

Jellis Craig Mentone has solidified its reputation as a cornerstone of the Kingston real estate market. Since its inception, this dynamic real estate agency has been synonymous with integrity, innovation, and unparalleled client service. Led by accomplished directors Byron Kerr and Tanja Neven-Jones, Jellis Craig Mentone has not only reshaped the property landscape in Melbourne’s south-east but also set a benchmark for excellence in the industry. With a commitment to delivering exceptional outcomes and fostering deep community connections, the agency continues to thrive as a trusted partner for buyers, sellers, and investors alike.

A Legacy of Excellence

Established in 1991, Jellis Craig has grown from a small partnership between founders Alastair Craig and Richard Jellis into one of Melbourne’s most respected real estate groups. The Mentone office, located at 99a Balcombe Road, is a key pillar of the agency’s expansive network, which now spans 41 strategically positioned offices across Melbourne, the Mornington Peninsula, and Central Victoria. The Mentone and Chelsea offices, which joined the Jellis Craig network in September 2023, mark a significant milestone in the agency’s strategic expansion into the City of Kingston, a region known for its sought-after coastal lifestyle and thriving property market.

Under the leadership of Byron Kerr, a highly regarded business leader with over 16 years of industry experience, and Tanja Neven-Jones, a seasoned professional with a deep understanding of the Kingston market, Jellis Craig Mentone has quickly become a powerhouse in the region. Together, they bring a combined 32 years of expertise, underpinned by Byron’s academic credentials, including a Bachelor of Commerce, a Graduate Diploma in Property Valuations, and a Master of Property Business. This blend of practical experience and strategic insight allows the team to navigate complex market dynamics with confidence and precision.

A Track Record of Success

Jellis Craig Mentone’s performance speaks for itself. In the past 12 months, the agency has facilitated the sale of 141 properties and leased 202 properties, achieving a total sales value of $139.8 million, with an average sale price of $1.0 million. Their portfolio includes a diverse range of properties, from charming family homes to modern apartments, with notable sales such as a four-bedroom house at 21 Glenwood Avenue, Beaumaris, which fetched $3.1 million at auction in June 2024. With 96 houses and 45 apartments sold, 100 of which were via auction, the agency’s ability to deliver results across various property types is evident.

The team’s success is driven by a client-centric approach, combining local expertise with the resources of Jellis Craig’s broader network. With access to a database of over 350,000 registered clients and a weekly report reaching 55,000 subscribers, Jellis Craig Mentone ensures maximum exposure for every property. Their innovative marketing strategies, including high-impact digital campaigns and partnerships with top-tier photographers and videographers, showcase properties to the highest standard, attracting buyers from local, interstate, and international markets.

A Team Built on Expertise and Passion

At the heart of Jellis Craig Mentone’s success is its high-performing team of sales consultants, property managers, and support staff. Agents such as Amanda Harrison, Ami Russell, Amie Goddard, Bridget McGreal, and Zoe Deftereos-Brennan bring a wealth of experience and a genuine passion for the Kingston community. Sam Hartrick, another standout agent, combines sharp negotiation skills with a compassionate approach, ensuring clients feel supported throughout the often-emotional process of buying or selling a home. His background as a PGA golf professional adds a unique perspective, with his knowledge of Melbourne’s Bayside region honed on its iconic sand-belt golf courses.

The agency’s collaborative culture, fostered by Byron Kerr’s hands-on leadership, empowers every team member to deliver exceptional service. Byron’s commitment to mentoring the next generation of real estate professionals ensures that the team remains at the forefront of industry trends, equipped to handle the evolving needs of clients. This dedication to professional development and team wellbeing has earned Jellis Craig Mentone a reputation as a supportive and forward-thinking workplace, with job openings such as Sales Support Agent and Experienced Sales Consultant recently advertised for their Mentone office.

Community at the Core

Jellis Craig Mentone’s commitment to the Kingston community extends far beyond property transactions. Since the establishment of the Jellis Craig Foundation in 2013, the agency has been a passionate advocate for local and international causes. By partnering with local organisations and supporting community initiatives, the team actively contributes to the vibrancy of Mentone and surrounding suburbs, including Cheltenham, Parkdale, Mordialloc, and Aspendale. Their deep community connections not only enhance their understanding of local buyer motivations but also reinforce their role as trusted advocates for the Kingston lifestyle.

This community focus is complemented by a genuine service-oriented approach. Clients consistently praise the team for their outstanding communication and tailored strategies. For instance, a verified review on RateMyAgent highlights Amie Goddard’s exceptional support during a pre-Christmas sale, noting her ability to ease the stress of the process and secure a strong result pre-auction. With an average rating of 4.8 stars from 109 verified reviews, Jellis Craig Mentone’s dedication to client satisfaction is clear.

Navigating Challenges with Integrity

While Jellis Craig Mentone enjoys a stellar reputation, the agency is not without its challenges. Some clients have expressed concerns about communication and transparency, with isolated reviews citing issues such as inaccurate property descriptions or unmet expectations during auctions. For example, a December 2024 review alleged misleading pricing advice from directors Byron Kerr and Tanja Neven-Jones, highlighting the importance of clear communication in high-stakes transactions. However, these instances are outliers in an otherwise strong track record, and the agency’s claimed profile on platforms like RateMyAgent allows them to address feedback directly, demonstrating their commitment to accountability and improvement.

Jellis Craig Mentone’s ability to adapt to market fluctuations further underscores their resilience. The agency’s data-driven approach, exemplified by tools like Jellis Craig Live—a real-time dashboard tracking buyer interest and campaign performance—empowers clients with transparency and insights. Whether navigating the competitive auction market or advising on private sales, the team’s expertise ensures vendors achieve optimal outcomes, even in challenging conditions.

A Vision for the Future

As Jellis Craig Mentone looks to the future, their alignment with the broader Jellis Craig network positions them for continued growth. The acquisition of boutique operator Greg Hocking Real Estate in 2025, which boosted the company’s annual revenue to over $750 million, signals an ambitious trajectory. The Mentone and Chelsea offices, described as “beachside outposts” in the Kingston region, are well-placed to capitalise on the area’s growing appeal as a lifestyle destination.

With a focus on sustainable growth and innovation, Jellis Craig Mentone is poised to maintain its status as a market leader. Their investment in technology, such as Cloudflare Web Optimizations and Facebook Pixel, enhances their digital presence, while their commitment to community engagement ensures they remain deeply rooted in Kingston. As Byron Kerr and Tanja Neven-Jones continue to lead with purpose and professionalism, Jellis Craig Mentone is not just selling properties—it’s shaping the future of real estate in Melbourne’s south-east.

For those considering their next property move in Mentone or beyond, Jellis Craig Mentone offers a trusted partnership backed by decades of experience, a passion for excellence, and a deep connection to the community. Contact their team at 99a Balcombe Road, Mentone, or visit www.jelliscraig.com.au to discover how they can help you achieve your property goals.