"A better way to shop fresh." That is how The Fruit Men describes its Cheltenham grocery, a family-owned store on Charman Road that is committed, in its own words, to quality. It promises "quality you can taste, service you can trust".
Family owned and run
The shop's about page introduces Tamra and Rory, the owners behind The Fruit Men, a family owned and operated business that has been serving Cheltenham and the surrounding community for many years. The business moved from a smaller shop across the road to its current Charman Road store, and the website says the focus has always remained the same: exceptional quality, beautifully presented produce and good old-fashioned service.
Rory has decades of experience in the fruit and vegetable industry and has built strong relationships with trusted growers and suppliers, carefully selecting and taste-testing produce to make sure only the best reaches the shelves. Tamra is passionate about discovering premium products, supporting local brands and bringing new favourites to the community. For the family, the site says, it comes down to quality and trust: "If a product does not meet their standards, it does not make it into store."
Fresh produce, thoughtfully sourced
The Fruit Men describes itself as "your local Cheltenham grocer", supporting local farmers and producers and hand-selecting and taste-testing the freshest seasonal fruit and vegetables, along with a thoughtfully curated range of gourmet groceries and premium pantry staples. Produce is sourced regularly from the wholesale market, backed by strong supplier relationships, and packaging is kept minimal and thoughtful wherever possible.
The store's photos show a bright, colourful space with produce displays at the front and grocery shelves behind them, including jars of pasta sauce and specialty pasta.
Home delivery
If you cannot get to Charman Road, the shop offers home delivery of fresh, hand-selected seasonal fruit, vegetables and gourmet groceries. According to the website, deliveries run Monday to Saturday for next-day delivery across the South Eastern suburbs, and you can enter your postcode on the site to check whether your area is covered.
What customers say
A customer quote on the website praises "a consistent feeling that they really care for their customers and the business", a good summary of the way the shop describes itself.
Who it suits
The Fruit Men suits locals who like to shop for produce in person and chat about what is in season, busy households who would rather order online, and anyone looking for gourmet pantry staples alongside their weekly fruit and veg.
Planning your visit
The Fruit Men is at 273–275 Charman Road, Cheltenham. The website lists trading hours of 7.30am to 6.30pm Monday to Friday, 7.30am to 6pm on Saturday and 8am to 5pm on Sunday, noting that hours may vary on public holidays. Call 1300 037 403 or email info@thefruitmen.com.au.
Visit The Fruit Men
Drop in for what is in season this week, or order online for delivery to your door.
Contact
The Fruit Men
273–275 Charman Road, Cheltenham VIC 3192
Phone: 1300 037 403
Email: info@thefruitmen.com.au
Website: thefruitmen.com.au
Hours: Monday–Friday 7:30am–6:30pm; Saturday 7:30am–6pm; Sunday 8am–5pm (may vary on public holidays)
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